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RESEARCH METHODOLOGY

Research Methodology refers to the systematic approach used to conduct research, involving the collection, analysis, and interpretation of data. It includes defining the research problem, formulating a hypothesis, and selecting appropriate research methods such as qualitative, quantitative, or mixed-methods. The methodology outlines the research design, sampling techniques, data collection methods (like surveys, experiments, or observations), and data analysis procedures (statistical analysis, thematic analysis, etc.). It ensures the research is structured, replicable, and adheres to ethical standards, ultimately providing a clear framework to address the research objectives and answer specific questions.