BEHAVIOURAL FINANCE UNDERSTANDING THE PSYCHOLOGY OF INVESTMENTS IN THE MODERN ERA
'Behavioral Finance: Understanding the Psychology of Investments in the Modern Era' explores the intersection of psychology and finance, shedding light on how cognitive biases, emotions, and social factors shape investment decisions in contemporary markets. The book examines key concepts in behavioral finance, including overconfidence, loss aversion, herd behavior, and mental accounting, which often lead investors to make irrational choices that deviate from traditional economic theories. It highlights the role of emotions in investment strategies, such as fear and greed, and the impact of market sentiment on asset prices. Through real-world examples and case studies, the book demonstrates how understanding these psychological factors can help investors make better decisions, improve portfolio management, and enhance long-term financial outcomes in an increasingly complex and volatile market environment.