PSYCHOLOGY OF INVESTING: A GUIDE TO BEHAVIOURAL FINANCE

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Published Date: 2024-12-06
Author Name: DR. PURUSHOTTAM PETARE MRS. POONAM KADAPURE DR. ROOPA K DR. CHANDRAKALA G

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"Psychology of Investing: A Guide to Behavioral Finance" explores the psychological factors that influence investor behavior and decision-making in financial markets. The book delves into the field of behavioral finance, which examines how cognitive biases, emotions, and social influences can lead to irrational investment decisions, often deviating from traditional financial theories. It provides insights into common psychological pitfalls such as overconfidence, loss aversion, herd behavior, and the anchoring effect, and offers practical strategies to mitigate these biases. By integrating concepts from psychology and finance, this guide helps investors understand the emotional and cognitive processes that drive market behavior, empowering them to make more informed, rational decisions and achieve better long-term financial outcomes.