DIGITAL COMMERCE : THE FUTURE OF ONLINE BUSINESS
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Pay NowPublished Date: 2024-06-17
Author Name: Prof(Dr) Pramod Kumar Sharma
Digital commerce represents the evolution and future of online business, transforming traditional shopping experiences through advanced technology and seamless connectivity. As consumer behavior shifts towards greater convenience and personalized interactions, digital commerce leverages artificial intelligence, big data, and mobile integration to create more tailored and efficient purchasing journeys. Innovations like augmented reality, voice-activated shopping, and blockchain for secure transactions are redefining the retail landscape. Moreover, the rise of social commerce and omnichannel strategies ensures a cohesive experience across various platforms. With these advancements, digital commerce is not only enhancing customer satisfaction but also driving significant growth and opportunities for businesses worldwide.