CORE PRINCIPLE OF DIGITAL AND SERVICE MARKETING STRATEGIES

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Published Date: 2024-06-17
Author Name: Dr. Mankurani Goel Ms. Asmita Joshi Ms.Sandhya Sharma

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The core principle of digital and service marketing strategies centers on delivering personalized, value-driven experiences that engage and retain customers. This involves leveraging data analytics to understand customer behavior and preferences, allowing for targeted and relevant communication through various digital channels such as social media, email, and search engines. Additionally, a customer-centric approach is crucial in service marketing, emphasizing exceptional customer service, trust-building, and the creation of long-term relationships. By integrating these elements, businesses can enhance customer satisfaction, foster loyalty, and drive sustainable growth in a competitive digital landscape.